Friday November 25

Discontinuous Changes to Media

PR Company Edelman has some figures about the future of the media:

  • The largest 50 Web companies are attracting 96% of the ad spending on line
  • 9.5 million homes in the US now have TiVo or another digital video recorder. 64% of DVR users skip all ads and an additional 26% skip through most ads. The number of homes with DVRs is expected to triple in the next five years
  • Every dollar coming out of print advertising revenue for newspapers is replaced by only 33 cents online
  • ...

Links: Is Public Relations Ready for Discontinous Change? (via Joi Ito)


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