The best creative commercials according to Jaffe
Joseph Jaffe couldn't resist to the tempation for putting up a list of best and worst creative TV advertising. He calls them "so called TV spots", because all of these commercials had a succesfuller life on the internet. Lay back for campaigns like the Sony Bravia commercial (with the bouncing balls and the beautifull soundtrack "heartbeats" by Jose Gonzales) and the inspiring consumer collaboration campaign for Converse.
Comments
Agree with Jaffe for the most part, the Sony spot was more art than commercial, it also had a brilliant mini-site devoted to it (it was posted on this blog!!), Dove did a brilliant campaign that had the balls (no pun intended) to go against conventional wisdom, and Napster's 30' spot was both seductive, funny and daring (we also posted about this one earlier)...