Great Consumer Generated Content Campaign for Firefox
The Firefox Foundation - the organisation behind the popular Firefox browser - invited their dedicated network of users to participate in the Firefox Flick Contest, which is a contest in which people were asked to create a 30-second ad, in any style (live action or animated,) that brings Firefox to life for the millions of Web users who have yet to discover Firefox and the better Web experience it delivers.The website has a clear briefing with strict guidelines here. Apart from personal glory, participants could also win great prizes. This is just one of the great examples of user created vids (Quicktime and sound required):
Comments
Schitterend. Dit is trouwens hét moment om bij I-merge aan de hele wereld te tonen wat jullie in huis hebben :-) ...
Hey Serge, geen slecht idee, alleen loopt de campagne morgen af, dus het is te laat. Maar het is absoluut een feit dat marketing agencies zich kunnen uitleven en profileren via dit soort wedstrijden met hoge visibiliteit.