Yesterday I noticed on Futurelab's Blog (they're on my Live.com dashboard) that The NYTimes is among the newspapers that are exploring the new electronic paper technology from Phillips for which the Belgian Publisher De Tijd started their test earlier this month. It's quite embarassing to admit that while the story about the e-reader is gaining momentum in the blogosphere, we somehow forgot to communicate on i-wisdom that we are the first company who has been experimenting with advertising on this new device. The image above shows you an advertising for internetbank Rabobank.be (one of our clients). The tagline says: "2002 - Rabobank.be launched the bank without paper", referring to the device, which is hosting the first newspaper without paper.
But we're also aiming at going some steps further in the future, such as working with timed ads. This means that readers will view another ad in the morning than they'll be served in the afternoon. For instance, in the morning there will be an ad for Nescafé, while in the evening this ad will be replaced by an ad for Stella-Artois.