Brilliant Sprite 3G campaign by Mortierbrigade

There's not much more to tell, except that De Mortierbrigade, together with the topdesigners from Group94, once again created a great brand experience webiste for the launch of Sprite 3G. The site is all about showing how experiments for finding the perfect balance between flavour and energy, keep going wrong. Hilarious.

Link: MarketingInteractive.be: Mortier laat Sprite 3G verkeerd aflopen.
Link:  www.sprite3G.be

Still waiting for the RSS-ification of my reputation

Paul Theyskens told me about ikarma, which is a webservice that allows you to build reputation through ratings and reviews by clients, peers, collegues,... The idea behind it is that you copy the "ikarma seal" in your e-mail signatures, your website or blog, or even in your printed communication. The seal leads to your iKarma page, upon which people can read what other people think about you.

Although I like the idea of nesting a link to your reputation or social status in your communication, I don't like the idea of "Yet Another Service" I have to subscribe to. The iKarma functionality would be cool when integrated within a service we all use. LinkedIn comes to mind, but LinkedIn still isn't very actively used in Europe (as far as I know).

I think we'll just have to wait untill Microsoft integrates reputation sharing and reputation publishing into all of its day-to-day communication and social networking tools, such as Outlook, Messenger, Spaces,...

Marketing 2.0 - Simply ask a Ninja

Pete Cashmore from Mashable! has started a series of blogposts in which he will focus on great marketing2.0 examples.

I’m going to take some time out from the neverending barrage of Web 2.0 launches and try to explain how smart individuals are building global brands with zero marketing dollars, simply by leveraging existing social networks like MySpace, YouTube and the blogosphere itself.  You can also refer back to feeding the MySpace beast, but think of this as a way to build brands in a more general sense.

In his first post he talks about how Ask A Ninja has rapidly become a hype through delivering great content through several channels at once: the AskANinja Blog, clips on Youtube, a profile page - and hence a social network of friends on Myspace, a map on Frappr, pictures on Flickr.com etc... Very inspiring to see how a brand can network itself from oblivion into stardom, just by using the web as a platform. Pete Cashmore refers in this context to a quote by Tim O'Reilly - who is a master in cutting edge concepts - in which Tim says that we’re headed for a major shift in online marketing, whereby users become “friends” with brands they relate to.

Link: http://mashable.com/2006/04/28/marketing-20-ask-a-ninja/
Link: http://radar.oreilly.com/archives/2006/04/100000_people_make_friends_wit.html
(Via: Micropersuasion)

Welkom in China, Andre en Guillaume

Welvarende vrienden, wat lees ik in De Morgen? Schitterend nieuws, ! Wij zijn al een tijdje in China en het is er ontzettend spannend. Als jullie komen, spring dan zeker binnen en lees vanaf nu deze  blog en de wekelijkse jevedebe-columns in in Vacature! Ni hao!

(De Morgen van vandaag)

June 1st & The Subs & i-merge

If you want to know more about June 1st and The Subs and i-merge China send a mail to jevedebe@i-merge.net and we'll tell you all.  If you want to listen to The Subs  before you send a mail try this link purevolume™ | SUBS (Beijing).

And if you want to know even more click on Subs or on our first Subs link

Even those Christians go marketing2.0

This is what the excellent kids&teens trendwatching blog Ypulse wrote about Battlecry.com:

Christianity's MTV-style pitch (there is a revolution going on in Christian marketing, and the innovators are so-called secular ad firms that are building savvy campaigns utilizing web, texting and podcasting. Battlecry.com is a recent example of how religious organizations are marketing to teens in slick ways)

Slick it is indeed. This is actually pretty cool participative marketing. Battlecry.com users have to create their own profile and their own "Battle Plan". The battle plan is all about how they will resist tempation of the evil world of music, advertising, lust, etc... in short: Christian fundamentalist nutcase stuff. And yet... very cool marketingstuff. I started my own profile and amongst the targets i've set out for myself, i've chosen:

• I will start a Bible study in my school and invite non-believers to attend
• I will update my Battle Plan blog every day and use the resources on BattleCry.com to help me grow into a true follower of Christ

Stay tuned for more strange Christian stuff online. We'll keep you posted. Promised.
Link: http://www.battlecry.com/
Link: http://ypulse.com/archives/2006/04/ypulse_essentia_364.php

i-merge opens 2nd office abroad in Dublin

Ah, very once in a while we can use i-wisdom for telling you about i-merge related stuff of which we're proud. This is the press release we sent out today for promoting the launch of our new office in Dublin:

Starting on the 10th of April i-merge opened their second foreign office in Dublin, Ireland. Earlier this year i-merge China was launched by Jan van den Bergh, our active chairman, who now lives permanently in Shanghai.

The Irish Philip Dwyer will lead en develop i-merge Dublin. Philip Dwyer has already more than 15 year of experience as senior brand and marketing communications consultant on a national and international level. Before setting up i-merge Dublin, he was with Ogilvy UK in a pan European role with a wide range of responsibilities for clients such as British Telecom, GlaxoSmithKline, American Express and Bank of Scotland. Whilst at Ogilvy, he won several national and pan-regional marketing awards for numerous blue-chip companies which have subsequently gone on to be brand (and sales) leaders within their respective sectors.

Creative Future (of the BBC)

The BBC unveiled Creative Future : a new editorial blueprint designed to deliver more value to audiences over the next six years and turn the BBC's public purposes laid out in the recent Government White Paper into quality          content for the on-demand world. The plans build on opportunities created by new and emerging digital technologies and confront the challenges of seismic shifts in public expectations, lifestyle and behaviours and on building new relationships with audiences and individual households.

And they invite you and us and me to join into the competion for their "budget" . Read all about it here!

I-merge creates first ad for the E-Reader

Yesterday I noticed on Futurelab's Blog (they're on my Live.com dashboard) that The NYTimes is among the newspapers that are exploring the new electronic paper technology from Phillips for which the Belgian Publisher De Tijd started their test earlier this month. It's quite embarassing to admit that while the story about the e-reader is gaining momentum in the blogosphere, we somehow forgot to communicate on i-wisdom that we are the first company who has been experimenting with advertising on this new device. The image above shows you an advertising for internetbank Rabobank.be (one of our clients). The tagline says: "2002 - Rabobank.be launched the bank without paper", referring to the device, which is hosting the first newspaper without paper.

But we're also aiming at going some steps further in the future, such as working with timed ads. This means that readers will view another ad in the morning than they'll be served in the afternoon. For instance, in the morning there will be an ad for Nescafé, while in the evening this ad will be replaced by an ad for Stella-Artois.

Link: http://e-paper.i-merge.net
Linklove: http://blog.futurelab.net/2006/04/ny_times_tests_epaper_advertis.html
Linklove: http://www.marketinginteractive.be/?p=206#comments