Case studies interactive campaigns
"Online is a crucial element of any marketing strategy, but there is some confusion over how best to measure value and success. The European Interactive Advertising association (EIAA) Case Study Library has been compiled to share key learnings and provide the necessary data to demonstrate the benefit of online advertising as an effective, accountable and creative media. The library will be updated regularly and showcases the campaigns and creativity of some of the world's biggest brands, including Nike, Nokia, BMW and 20th Century Fox."
Links: EIAA Case Studies
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