Wednesday January 11

How a fake blog can become a real suicide

The zero movement: Coke Lies, Misleads With Fake 'Zero' Blog

Coke Lies, Misleads With Fake 'Zero' Blog

To appeal to men, many soft drink makers have dropped the word "diet" from the name of their products or introduced newly named products. In Coke's case, there's Coke Zero. A clandestine element of the campaign urging men to consume Coke Zero is a weblog, with no mention of Coke's involvement, named The Zero Movement on which a guy rants about why life is so full of stuff to do and how it would be so much nicer if there was, well, zero to do. It's written in typical character blog prose, devoid of personality and full of whiny banter which comes off like it's a product of a creative brief. There's even fake, supportive comments to go along with it.

While the blog's archives indicate the site's been up since June, 2005, Whois information tells a very different story. Not only does the information reveal the site is a product of Coke, it clearly states the domain for the site was registered November 21, 2005, a full five months after the site, according to its archives, launched. On top of this, blog monitoring service BlogPulse has little to no information on the blog. Had The Zero Movement blog been pumping out posts since June 2005, BlogPulse would have had a sizeable profile for the site. Blog search engine Technorati, aside from some recent referrals, doesn't have much either. In creating The Zero Movement, Coke has lied, misled and misrepresented. Some would call this reprehensible and irresponsible. We'll just call it stupid.

While digging around for this story, along with the other negative comments about this effort, we even found a blog called The Zero Movement Sucks on which The Zero Movment blog is ridiculed and Coke is called out for its patronizing marketing tactics. Following backlash after backlash, it baffles that marketers still attempt to pull wool over people's eyes with these lame cool hunting endeavours. It's as if Coke is purposefully stupid just so they'll get press on this idiocy.


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Posted by vas 20 Aug 2006 23:58:26


Posted by 8356nbqg 2 Oct 2006 11:00:10


Posted by s855zqvy2 2 Oct 2006 21:15:06


Posted by w6fs2b 2 Oct 2006 22:03:19

Create a buzz word to genearlize a paticuiliar group of trend is a great way for companies like coke to make money. Remember with Generation X. we were considered to be start of the gamers that is why games have develop so much in the last 20 years

Posted by Work At Homes 21 Dec 2006 07:40:23

It's really amazing if you think, how vast is the network of big companies. Poeple are just dust for them...

Posted by Cheap Cigarettes Online 27 Apr 2010 11:39:31

Well, almost every product that we are being forced to buy is harmful to our health, life is scary nowadays...

Posted by Buy Cheap Cigarettes 28 Apr 2010 10:26:14

Not all products are harmful. if you bother to do the research, you can avoid a lot of the harmful stuff, Mr. above poster. :)

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