Thursday December 7

Consumers Love To Hate Advertising

You can pay US $ 249 for a 6 pager of Forrester Research: Consumers Love To Hate Advertising. But maybe you're happy (or sad) with a few figures out of this study. It  AGAIN proves that consumers ALSO avoid online ads: the use of ad blockers and spam filters has doubled since 2004. Of course ... only  6 percent of consumers believe that companies generally tell the truth in ads. That's why each time we can, we evangelize among all brands about setting up their OWN database with relevant, targetted and "on demand communication"


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