Brilliant "Beyond the promise" campaign by Ubuntu
Found this story on Wired.com. To my shame I have to admit I hadn't visit Wired for a very long time. Got hooked again in a matter of seconds. Wired grabbed my attention through an article entitled "How a linux download topped Youtube's hit list". This is what they wrote:
The hottest thing on YouTube this month isn't The Dark Knight trailer or that clip of a baby giving an evil eye. It's video of somebody downloading a copy of Ubuntu, a Linux-based operating system.
How did something so completely boring top the list? The makers of UseNext, a download client that lets users grab files from Usenet newsgroups, are hosting a Usenet Download World Record contest to spread the gospel about their product. Users who submit a YouTube video detailing a hyperfast transfer are eligible for a $1,000 jackpot. To land the fat prize, UseNext users must download an Ubuntu image, videotape the download process and e-mail the clip. The fastest download wins.
Two such clips currently sit atop YouTube's monthly most-viewed list, with the No. 1 video garnering more than 7 million views since its Nov. 20 addition.
